Global Partnership Strategy for Link Building
Written by Jeremy Luebke on December 26, 2007 – 7:18 pm -There is no link more relevant than a one from a website on the exact same topic as yours. For informational sites and blogs, obtaining those links are pretty simple. Create great content and network then the links come. With commercial sites it’s not so simple. Wirefly.com isn’t going to link to LetsTalk.com. So if you are a commercial site, you need to think a little outside the box to obtain backlinks from sites selling the same product or services.
One of the more successful strategies I’ve used deals with targeting links from different geographic locations. There are many industries that are country specific. Lets take loans for example. Most national US lenders are not offering loans to UK consumers so there is an opportunity. Contact the UK lending sites and see if they are open to a partnership of some form.
Real estate agents have been doing this for years with link exchanges from other agents in different cities and states. Unfortunately they go overboard and end up looking spammy. Just make sure it looks like a legit recommendation of the other company, maybe through a blog post or article discussing how things differ overseas and you will be good to go.
Posted in Link Building, Search Engine Optimization |
January 2nd, 2008 at 1:00 am
Great idea. Used to tell attorneys to do this with non competing firms. I think gettting links from outside your country may be very attractive also. Real estate sites come to mind and I’m sure there are plenty others that are non competing but relevant.
April 18th, 2008 at 12:27 am
I’ve made similar recommendations to local-specific businesses and they really hate the idea. It’s like pulling teeth getting people to agree to this kind of stuff sometimes. They sometimes don’t seem to understand how this won’t negatively impact their local business.
Finally, i end up with the “look, you can do this or blow thousands on link bait widgets, text link ads, sponsored articles or cold-emailing webmasters for links”.
Personally, i think this is a very low-cost, low-energy, highly effective technique.
rock.
MegaD