Archive for the ‘Link Building’ Category

There is no link more relevant than a one from a website on the exact same topic as yours. For informational sites and blogs, obtaining those links are pretty simple. Create great content and network then the links come. With commercial sites it’s not so simple. Wirefly.com isn’t going to link to LetsTalk.com. So if you are a commercial site, you need to think a little outside the box to obtain backlinks from sites selling the same product or services.

One of the more successful strategies I’ve used deals with targeting links from different geographic locations. There are many industries that are country specific. Lets take loans for example. Most national US lenders are not offering loans to UK consumers so there is an opportunity. Contact the UK lending sites and see if they are open to a partnership of some form.

Real estate agents have been doing this for years with link exchanges from other agents in different cities and states. Unfortunately they go overboard and end up looking spammy. Just make sure it looks like a legit recommendation of the other company, maybe through a blog post or article discussing how things differ overseas and you will be good to go.